Thursday, February 04, 2010
15:00 - 18:00
Business Design Centre
52 Upper Street
Islington
London
N1 0QH | Show Map
0207 359 0005
£20.00 + VAT
Nearest Tube: Angel
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Want to know how to increase your marketing exposure in 2010? If you're wondering how to take advantage of the modern techniques in marketing both online and offline, this lecture is for you.
In this session, we explore the range of modern day online and offline marketing techniques and how they are shaping the way people interact with your business. We look at successful techniques of 2009 and what, if any can be applied to the marketing techniques of 2010.
Additionally, we look at the legality of your marketing campaign as we discuss the developing fields of "ambush marketing".
Iain Scott
Iain Scott will uncover the winning online marketing techniques for 2010.
From search engine optimisation, blogging, twitter, pay per click and email marketing, Iain will get you up to speed on what works and what’s yesterday’s news. Discover the new ways your website can get your more business.
Ewan Lacey
Ewan Lacey will share his 7 Secret Shortcuts to Attracting More Clients.
We all got started in business because we had a burning passion. Then a moment came when we wanted more customers…but how exactly do we do that? Ewan will share all his secrets in his revealing and highly motivating seminar.
Phil Thompson
Phil Thompson will ask "Is Your Marketing Strategy Legal?"
Looking at comparative advertising and the use of trademarked terms in keyword advertising, this seminar will provide an introduction to the legal aspects of marketing, both from an online standpoint and through traditional media.
A fantastic New Year event, not to be missed, with three accomplished and motivating speakers.
Speaker / Iain Scott
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Iain Scott is Managing Director of London based web design and digital marketing agency, Base Creative. At Base Creative, Iain heads up marketing and business management while acting as advisor to a select few clients on all matters related to online marketing.
Iain has spoken at seminars for Business Link, the Islington Chamber of Commerce and has lectured for Independent Seminars.
You can follow Iain on Twitter at twitter.com/iaingscott. |
Speaker / Ewan Lacey
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Ewan Lacey has been working in seminars and events since 2001 and has delivered training to big business and small - clients include Goldman Sachs, HSBC and Sony as well as some less well known, but excellent small and medium sized enterprises.
His training always follows what he calls the ‘Highest and Best’ theory of success: finding ways to optimize the business so that it will run at its Highest and be at its Best.
The key is to strike the proper balance between, on the one hand, assisting the owner and manager in their ability to reclaim and discover the business’s ability to grow and on the other hand, being there to provide hands-on expertise and encouragement which is transformational to all involved.
If you feel that you want to increase the size of your sales and profits and reduce the time it takes for clients to come to you and come again, then he can show you how. |
Speaker / Phil Thompson
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Phil Thompson is a partner in specialist corporate and technology firm, White & Black Legal LLP.
Phil has accumulated considerable experience in advising on complex commercial contracts, IT related work (notably for web-based companies) and the creation, exploitation and protection of brands. His recent work includes the drafting and negotiation of numerous pan-European master services agreements in the print procurement industry, television broadcasting and distribution agreements, the drafting of celebrity appearance contracts, image rights licences, a marketing and sponsorship agreement with a major branded-goods company and the drafting of numerous web-based collaboration agreements.
Phil is a regular contributor to trade magazines in the web based technology field and was commissioned to write an article on the legal aspects of web design for the UK’s leading magazine for web developers, “.Net”.
Thompson previously worked in the corporate, technology & finance team of an established Thames Valley law firm and has also undertaken secondments as in-house commercial lawyer to, amongst others, an AIM listed provider of interactive customer-focused optimisation software and a leading provider of print management services. |
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